WordPress Website Management and Content Creation – 1 Year Support

Description

1. Content Strategy and Planning: The marketing agency will collaborate with the client to develop a content strategy aligned with the goals of the website. This includes determining the target audience, content themes, and the frequency of posts and events.
2. Monthly Content Calendar: The agency will create a monthly content calendar outlining the schedule for blog posts, events, or any other relevant content. This calendar ensures a consistent and organized flow of content on the website.
3. WordPress Website Maintenance: The service includes routine maintenance of the WordPress website. This involves updating plugins, themes, and ensuring the overall functionality and security of the site. Regular backups will also be implemented to safeguard against data loss.
4. Content Creation: The agency will be responsible for creating engaging and relevant content for the website. This may include writing blog posts, creating event pages, and optimizing content for search engines. The content will be tailored to the client’s brand voice and audience.
5. Event Management: For events, the agency will assist in creating event pages, including details such as date, time, location, and a registration or RSVP mechanism. They may also help promote events through various channels to maximize attendance.
6. SEO Optimization: Content created will be optimized for search engines to improve the website’s visibility. This includes keyword research, meta tag optimization, and other SEO best practices to enhance the website’s ranking on search engine results pages.
7. Social Media Integration: The agency will integrate social media sharing options for each piece of content, allowing for easy sharing on various platforms. This helps extend the reach of the content and drive traffic back to the website.
8. Analytics and Reporting: Utilizing analytics tools, the agency will track website performance, user engagement, and content effectiveness. Monthly reports will be provided to the client, offering insights into the website’s growth and areas for improvement.
9. User Feedback and Iteration: The agency will actively seek and respond to user feedback, making necessary adjustments to the website and content strategy. This iterative approach ensures that the website continually evolves to meet the needs and preferences of its audience.
10. Client Training and Support: If needed, the agency may provide training sessions for the client’s team on basic WordPress functions, content management, and event creation. Ongoing support will also be available for troubleshooting and addressing any issues promptly.