DIGITAL MARKETING

Restriction with the Type of license you purchase

by Sergio Jimenez

by Sergio Jimenez

Marketing Consultant at Pentandra Digital Marketing LLC

There are a few additional restrictions based on the type of license you purchase. Here’s what you should know:

#This guide is a copy to use as a guide for the use of images, not all projects use this stock set.

STANDARD LICENSE

Standard License Restrictions
With a Standard license, you may:

  • Reproduce up to 500,000 copies of the asset in product packaging, printed marketing materials, digital documents, or software.
  • Include the asset in email marketing, mobile advertising, or a broadcast program if the expected number of viewers is fewer than 500,000.
  • Post the asset to a website with no limitation on viewers. If the asset is posted unmodified to a social media site, attribution is required (© Author Name – stock.adobe.com).
  • Include the asset in products in a minor way, such as in a textbook.
With a Standard license, you may not:
  • Create merchandise or products for resale or distribution where the main value of the product is associated with the asset itself. For example, you can’t use the asset to create a poster, t-shirt, or coffee mug that someone would buy specifically because of the asset printed on it.

EXTENDED LICENSE

Extended licenses may be purchased for standard images if a Standard license is not suitable for your needs.

 Up to 500,000 copies or views of the asset

 Unlimited web views

 Use the asset in email marketing, mobile advertising, social media, or a broadcast program

 Cannot use asset prominently in merchandise or products for resale

Unlimited copies or views of the asset

Unlimited web views

Use the asset in email marketing, mobile advertising, social media, or a broadcast program

Asset may be featured in merchandise or products for resale

Enhanced License Restrictions
Enhanced licenses are available for Adobe Stock Premium collection images, videos, templates, editorial and 3D assets.
With an Enhanced license, you may:
  • Use the asset with all the rights granted in a Standard license.
  • Reproduce the asset beyond the 500,000 copy/viewer restriction.
With an Enhanced license, you may not:
  • Create merchandise or products for resale or distribution where the main value of the product is associated with the asset itself. For example, you can’t use the asset to create a poster, t-shirt, or coffee mug that someone would buy specifically because of the asset printed on it.
With an Extended license, you may:
  • Use the asset with all the rights granted in a Standard license.
  • Reproduce the asset beyond the 500,000 copy/viewer restriction.
  • Create merchandise or products for resale or distribution where the main value of the product is associated with the asset itself, such as a coffee mug or t-shirt.
Extended licenses may be purchased for most images by clicking the image thumbnail to open the detail view, then selecting the “Extended license” tab. Images which have already been licensed can be licensed again with an Extended license by clicking “License Again” in the License History page. Extended licenses do not consume licenses from your subscription.
“Editorial Only” Restrictions
In addition to the license restrictions above, assets labeled “Editorial Use Only”:
  • May be used in any context that is newsworthy or of cultural interest, typically in newspaper or magazine articles, news blogs, or similar event-based media.
  • May not be used for commercial purposes such as advertisements, promotions, advertorials, merchandise, etc. – even if you have obtained an extended license – without obtaining prior written consent from third parties such as the copyright owner of the asset, or, where necessary, from recognizable persons or unique buildings or objects identifiable in the asset.
  • May not be edited, except for minor adjustments for technical quality or slight cropping or resizing, and only if you maintain the editorial context and meaning of the original.
  • When editorial images are used in print, websites, blogs, and so on, you must include the credit line shown on the site and contained in the IPTC credit line field, for example, “Agency Name/Author Name – stock.adobe.com”.
  • When editorial images or videos are used in films, TV shows, podcasts, and so on, you must include the credit “Image(s) and/or video(s) used under license from Agency Name/Author Name – stock.adobe.com”.

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