The Marketing view for Serena Williams VS Naomi Osaka

by Sergio Jimenez

by Sergio Jimenez

Marketing Consultant at Pentandra Digital Marketing LLC

The Name of Serena Williams is a reference for a real Good Tennis game, and this time even when she didn’t win her name was on every News Paper on the world, but this time for confronting one umpire named Carlos Ramos, who handed her three violations, including a game penalty.

The people are now scrolling social media on their phones and asking themselves if this was racial, sexist, misogynist or just a meltdown from an angry black woman. The quick, cruel judgment from the society will be harder considering that her image is portrayed millions of devices in a short period.

If we think about the real cost for the brand, Serena Williams, it was severely damaged under the public opinion, and this comes with the possible loss of contracts with Sport’s brands. The real money for a public figure on sports comes from the brands and royalties for the use of her name. The first thing is that the winner was someone else, this was a bad year for Serena.


ESP: Naomi Osaka becomes the first Japanese player to win a Grand Slam after she defeated Serena Williams 6-2, 6-4 in the final of the 2018 US Open but the match will be remembered for the emotional exchanges between Williams and umpire Carlos Ramos, who handed her three violations, including a game penalty.

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